Zhang Binbin helps out, Euler Lightning Cat and Punk Cat enter the game, Wei Jianjun: In two years or over Tesla

Source of this article: Times Finance Author: Lin Qian
“Embracing change” is the theme of the 2021 Shanghai Auto Show.

In fact, in recent years, the changes faced by the auto industry are not only the tide of smart electrification, but also changes in the automobile consumption structure-the younger car buyers and the increase in the proportion of women buying cars. As early as 2019, the Travel Association stated that people born in the 80s and 90s have gradually become the main car-buying group. And with the improvement of women’s social status, the proportion of female users in car purchases is gradually increasing. According to big survey data, in 2020, women’s car purchase consumption will reach 22.28%, which has exceeded that of men (22.00%). This is the first time in the past ten years that women spend more on buying cars than men, and women buying cars tend to be younger, with the largest number of women aged 26-35. Great Wall Motors has already targeted this market that few car companies pay attention to. On August 20, 2018, Great Wall Motors officially released the Euler brand. Euler is positioned as a car brand that prefers women. The first model, the Euler iQ, was officially launched at the Chengdu Auto Show that year. At this Shanghai Auto Show, Oula Motors held a special press conference with a cute style. There were also traffic actor Zhang Binbin and popular actress Mao Xiaotong to help out. Source: Euler Motors At this Shanghai Auto Show, Euler Motors launched a variety of new cars, but the most concerned is the Euler Lightning Cat and the Euler Punk Cat. Euler Lightning Cat accelerates from zero to 100 kilometers in less than 4 seconds, has frameless doors, hidden door handles, automatic lifting tail, equipped with L3+ level automatic driving assistance, full-scenario intelligent automatic parking, ORA multi-mode integrated supercomputing platform, ORA exclusive Omnidirectional super-sensing system, Qualcomm’s third-generation intelligent platform, V2X Internet of Everything, etc. It is understood that the Euler Lightning Cat released by Euler Motors this time is its first pure electric super sports car model, which will be sold globally and is expected to be priced at 30,000 US dollars and less than 200,000 yuan. Another brand-new Eulerpunk cat continues the retro aesthetic design idea. Its appearance is similar to the original Volkswagen Beetle. The front face part adopts a design style similar to the Euler Goodcat. The round headlights are very eye-catching. Yu Fei, general manager of Great Wall Motor’s Euler brand marketing, said that among the models that have been released and are already on sale, the price of the punk cat is the highest, which stretches the brand’s tone and overall brand positioning. It will be listed in the first half of this year. Judging from the on-site reaction of the press conference on the 19th, many senior media professionals believe that the two new products launched by Euler are very outstanding in appearance and have the most basic conditions to attract female consumers, or can help Euler Motors to further its sales. On the probe. Source: Euler Motors It is understood that the sales volume of Euler Automobile reached 17,634 in the first two months of 2021, second only to Wuling and Tesla, ranking third. At the beginning of April, Wei Jianjun, chairman of Great Wall Motors, said when attending the event that Great Wall Motors’ electric vehicle brand Euler is expected to surpass Tesla in sales in 2023. But it is worth noting that Euler’s models are mainly concentrated in the low-end car market of 60,000 to 150,000 yuan, and high cost performance is its main competitive advantage. In the mainstream price range of 150,000 to 250,000, Euler Motors has no products before. The launch of Euler Lightning Cat and Euler Punk Cat will help Euler Motors cover this price range. But whether consumers will buy it depends on the market response.